Abstracto

Sociological study of the factors affecting body management (focusing on cosmetic surgeries in the city of Ahvaz, Iran)

Mostafa Haghi Karamallah, Maryam Ghanavati, Zahra Ghaderpour, Mohamad Dianat, Tajeh Jaderi, Fariba Koti, Fereidoon Najafi Shabankareh, Reza Fatalizadeh

Background: At the present age, the appearance of body practices has been extensively highlighted. The body has been taken into consideration not only from the biological perspective, but also as a social and psychological product. The necessity of paying attention to the related explanatory factors has made this behavior an important and critical issue, which is a part of the appearance management behaviors. Therefore, this study was conducted aiming at determining the factors related to body management, with a focus on cosmetic surgeries.

Materials and Methods: This research was fulfilled as a cross sectional-descriptive survey in 2016. In this work, 172 individuals, who visited the cosmetic institutes and centers in the city of Ahvaz for cosmetic surgeries, were selected through random cluster sampling. Then, the data were collected through both questionnaires and interviews. Finally, the statistical tests, including Pearson, Spearman, and multivariate regression, were employed to analyze the obtained data.

Findings: It was comprehended that women do cosmetic surgeries more than men, and singles pay attention to their body appearance management more than the married ones. Moreover, unemployed housewives proceed to manipulate their body and appearance more than the employed women. Rhinoplasty (plastic surgery performed on the nose) had the highest demand and was the top rank. The next ranks belonged to cheek and lip prosthesis. It is worth stating liposuction and tightening the skin had their own advocates. While women and younger people were more inclined to rhinoplasty, cheek and lip prosthesis, men were more attracted to liposuction. In addition, old people were more interested in tightening the skin.